6/29/2023 0 Comments Design infographic color palette![]() ![]() ![]() Tips to Remember While Creating an Infographic Information-rich infographics that have been branded well are the right step forward if you are looking at being perceived as a thought leader in your industry or domain.Just include a logo with your other information, and that’s it! Infographics, owing to their increased share ability as compared to text can be excellent branding vehicles.Infographics are image-based and can grab attention of the audience, where blogs, articles, and other text might be a little less effective.Since consumers want numbers and statistics to back the information they read, including infographics in your digital marketing strategy is a great idea! It will help you to keep people/customers interested because the visual elements can be understood at a glance. While creating presentations, annual reports, research documents, blogs, newsletters, etc. Impact of Infographics on the Marketing Strategy This colour is usually used for products meant for females or young girls.īrown stands for confidence and dependability and is used to represent conventional and sophisticated objects.īlack is a colour associated with mystery, sophistication, and elegance. It is a feminine colour and has a calming effect on viewers. Pink is the colour attributed to love, romance, and tenderness. This colour also refers to a sense of emergency (SOS), and a warning signal. Red is the colour of intention, and universally accepted for love and life. It can effectively draw a customer’s attention. It is a good choice of colour for a call-to-action. Orange represents joy, aggression, warmth, ambition, energy, creativity, and enthusiasm. You can make your website a little more cheerful by adding Yellow but be careful because if overused, it can be quite hard on the eyes. Yellow is ideal to draw the attention of shoppers in the minimum possible time. Yellow is a symbol of joy, energy, and liveliness. It is also associated with safety, wealth, progress, youth, and harmony. Green usually represents nature and organic materials. This colour is also associated with trust, productivity, depth, and tranquillity. While purple is often linked with creativity, I would personally associate creativity more with the colour Orange.īlue is a widely accepted and used colour for identity, because of its relation with corporate culture. Purple represents supremacy, wealth, royalty, dignity, status and power. The colours should be in line with the kind of information you’re including, or the brand/product/service you’re promoting.Ī research related to colours of infographics has revealed the following colour sentiment among consumers. So as an online marketer, you should carry out research, do variable testing on colour connotation, and try to find out which colours work best for your audience. Now that we have seen what an infographic is, let’s move on to understand the right choice of colours.Ĭolour sentiment plays an important role on consumers’ psychology. ![]() Check this link for an example of an infographic that explains the conversation flow and channels between a brand and its customers. It also saves a lot of time that gets spent in reading content heavy documents. Using infographics is beneficial, as you can convey complex ideas or information using simple images and visual depictions that make it easy for users to understand better. Data visualization, information design, and information architecture are the best use of infographics. Information graphics or ‘infographics ’ as they are called are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. But before we look into the significance of infographics in the digital marketing world, let’s find out what infographics actually are. So using the right colours in your infographic is an effective way of sending stronger messages online. Colours and combinations of colours effectively convey a number of different messages. ![]()
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